If you’re new to marketing your products or services online, one of the hurdles you will have to face is why you should give away your expertise for free? After all, isn’t your expertise what you are expecting clients to pay for? Now I’m not talking about giving away huge chunks of time for face to face consultations, or distributing products by the truck load. What I am talking about is giving away snippets of information that prove that YOU are the expert in your particular field. What we are talking about here are articles.
As you can probably imagine, there are thousands upon thousands of email newsletters or ezines, blogs, Twitter posts and web sites being produced every week, all of which need content. Most of these publishers don’t write all their own content as they couldn’t possible produce enough to keep their readers ‘fed’ on such a prolific basis. So why should you let them reproduce yours free of charge?
First of all you can demonstrate your expertise in your particular area, giving anyone who reads your article the impression that you are the expert in that particular field. This is because at the bottom of your article you can (and should) add your ‘Author Tag’ which is a short paragraph about you and your business. In this information you should include a call to action and a link to your web site, for example: “For more free Hints and Tips like these, sign up for our free monthly ezine at http://www.my-va.com/html/news.html”
Join us for part 2 of this article soon to see how to make best use of your articles.