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Why You Should Give Away Your Expertise Part 2

Posted on April 12, 2013 by Justine Curtis - My Virtual Assistant

Now comes the clever part. Once you have written your article, you can of course just add it to your web site to increase the amount of content available to your readers and also hope that someone picks it up and reruns the article. However, if you then syndicate these articles to the online article directories, the benefits are twofold. Firstly, because these directories have new fresh content added to them all day every day (in the form of new articles), the search engines crawl them constantly and add the information to their search results. Ergo, your article will become indexed and will be out there for the world to see, along with your link to your web site, which in turn the search engine may follow and therefore crawl (or re-crawl) your web site.

The second benefit is that all those content hungry ezine, blog and Twitter posters also visit these sites looking for articles to reproduce. A condition of use is that your Author Tag is left intact, so again you are established as the expert to their audience, and again the search engines may index your article on their blog or web site and end up at your web site as a result of your link.

And finally, but by no means the least important of all the reasons to syndicate you articles, is that journalists often visit these sites looking for experts they can quote or interview. So how much would the free publicity be worth if you were to be quoted or have your article published in your industries top publication? Or what would it mean to your business if you were asked your opinion on your particular area of expertise on national TV?

At My Virtual Assistant, we provide an Article Distribution service that includes the syndication of your articles to online article directory web sites. All you have to do is write about your favourite topic, and we can distribute the articles across the internet providing you with lots of ongoing free publicity for years to come.

For detailed information about the latest pricing, services and packages available, please download our latest My Virtual Assistant information pack.

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