Recently we looked at keeping in touch with your existing customers and prospects by producing a regular emailed newsletter or Ezine. But how else can you position yourself as an expert in your field and regularly keep in touch with your readers, whilst building an interactive relationship with them?
Have you considered blogging?
Blogs are less formal than web sites allowing you to inject your own personality into the content. The snippets of information that you post are generally shorter than articles allowing you to post regular short pieces and links to other information your readers may find useful.
And the best news? As the content is regularly updated and ‘fresh’, search engines LOVE blogs. If you want to be found in the top of the search engines, it’s the quickest, easiest and most cost effective way to get there.
In addition to that there are numerous tools available that will automatically post your blog content to your social media accounts. So if you are active in LinkedIn, Twitter, Facebook and others, snippets of your blog posts, along with a link to read the remainder of your live article from your main blog, can appear each time you post. Now isn’t that easier than posting to multiple websites?
At My Virtual Assistant, we provide a Blog Set Up and Management service that includes the full technical set up of your blog. We also design and brand the layout of your blog so that it is in line with your current company logo, colours and image. Once set up you can add your own content or pass that task over to us along with the management of reader comments and subscribers.
For detailed information about the latest pricing, services and packages available, please visit www.my-va.com to download our latest information pack.
If you would like to use this Hints and Tips item you are free to do so providing that the following credit is included at the bottom of the text:
“Hints and Tips provided by Justine Curtis of http://www.my-va.com”