- Ask telephone callers if you can add them to your newsletter list. If they have enquired about any of your products or services, they are a prospect and won’t mind your keeping in touch in this unobtrusive way.
- Collect business cards and email each one asking for permission to add them to your newsletter list. Do not add them directly without permission as this will not win you many friends!
- Host back copies of your newsletter on your web site as an archive. At the foot of each article, include a link to your sign up page with a message to ‘sign up to our newsletter for more articles like these’.
(Visited 4 times, 1 visits today)