Building a business around information products has become a bit of a hot topic in recent years. Many online businesses were developed selling other peoples digital downloads of information, but what information products could you develop with your own knowledge, and how can you sell them?Information products are things like ebooks, ecourses, teleseminars, audio programmes and online training programmes. An information product is simply a product whereby you deliver information to your customer in an electronic format, so a downloadable file. You can of course package your information product as a hard copy and send out things like a folder containing printer material, cds, DVDs, etc. But most people deliver information products online, to keep production costs to a minimum and the efficiency of the business high.
For example, if you are delivering information products in a written format, such as a Word document, you might turn that into a pdf file and call it an ebook. Of you might decide to deliver that written information over a series of emails, delivered over a period of time, and call it an ecourse.
If you prefer the spoken word, you might record an interview or telephone conversation, turn that into an mp3 and call it an audio programme. You could also have that information transcribed and turn it into another written information product, an ebook or ecourse.
Don’t be put off by thinking you have to write a book on a subject either, most information products are relatively short in length, so rather than books, think guides or tip sheets. Internet users want concise, easy to consume products that answer their questions or solve a particular problem and you shouldn’t need to write reams in order to do that. If you do, serialise the information and turn it into an ecourse.
For more help with developing your information products, take a look at the services we offer by downloading our Information Pack at: http://www.my-va.com