How do you go about building a top notch virtual team?

• Invest in your outsourcing education. If you’ve never outsourced before, or you’re not sure what you can offload to someone else, experiment. Invest a small amount of cash in outsourcing something small. If you don’t have anything small, make something up. If it’s admin, get someone to put all your business cards into a spreadsheet or database, if you’re looking for design work, get someone to design a logo, if it’s proof reading, send over a short document with deliberate minor mistakes. You get the idea. The point is to see what works for you, and to get used to letting go.

• Look for professionals. Look for companies that have been around for a while and that have a proven track record. Is there a portfolio on their web site, are there genuine customer testimonials. Whilst startups can be equally good, if the business is established, they are outsourcing partner all over again.

• Look for outstanding communicators. The secret to a successful virtual relationship is excellent communication. If the company is in a different time zone, or takes days to respond to your messages, you may have problems. If you’re outsourcing a test project, do they ask sensible questions for more clarity, or guess and get it wrong? Communication is key; make sure it’s prompt and effective.

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