I’m sure you’ve all heard of the sales funnel, where you start at the top filling the widest part of that funnel with prospects, and they filter through your sales funnel, inevitably decreasing in numbers along the way, until ultimately a number of the original prospects purchase a product or service from you.
The key to making more sales at the end of this process is often overfilling your funnel with lots more prospects than you think you actually need. Numbers will decrease for a multitude of reasons along the way so focus on list building activities to fill the top end of that funnel.
So where to start?
Here are a few ideas to get your started.
Newsletter opt in box. On your website, you need to include an opt in box so that people can give you their name and email address. This automatically subscribes them to your weekly, fortnightly or monthly newsletter that will keep in touch with them to build the relationship – making it a responsive list.
Give them a reason to sign up. Offer something for free in exchange for their contact details. It can be something they download, making it simple and cheap to administer, such as a free report or tip sheets.
Keep your eyes open next week for two more tips.