Your prospect hears or sees your marketing messages, decides that they like you, trust you and finally (drum roll please) they want to work with you. They pick up the telephone to speak to you and instead of you they get a recorded voicemail saying “sorry but your call cannot be taken at the moment…”
Disgruntled prospect? A lost sale? All that marketing activity a complete waste of time, money and effort? Quite possibly.
Now how differently would that prospect have felt if that call had been taken by a real live person who was polite and courteous? You were still personally unavailable but the prospect would have advised that you were in a meeting or away from your desk and that their call would be returned as soon as you were available.
Would that prospect feel that they had been acknowledged? Would they have the impression that you had an efficient receptionist or colleague passing on your messages? Would they have a far better impression of you and your company? The details of that call would then be instantly forwarded to you by email or text to deal with as appropriate.
What if I told you that all it would have cost you was less than £1?
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