Your Right Hand

My Virtual Assistant Limited


What Is Social Media and Why Is It Important to My Business?

Posted on January 28, 2022 by Justine Curtis - My Virtual Assistant

We’ve all heard the phrase social media, but what actually is social media and how can you use it to help your business?

In short, social media is a term that encapsulates a number of online communication platforms which make it easy for people to not only publish their own news and views but also comment on that posted by others.

Why Is Social Media Important?
Social Media has provided everyone with a platform to air their opinions, views and grievances with anyone around the world. People who use Social Media often become highly influential and are seen as experts in their own sphere and can develop large audiences around their area of interest.

Communities of like-minded people are forming around common interests over the Web regardless of where they are based in the world because the regular restrictions of geographical locations do not apply.

How Can Social Media Help My Business?
There are various social media platforms you can use to deliver messages to your readers and followers which we’ll look at through the remainder of this series. But before embarking on any marketing activity, it’s important to know why it’s useful.

Social media is instant so your messages can be delivered as they happen, and most importantly, it’s interactive, you are actually inviting comment and suggestion. Of course the most important point to remember is that the search engines love social media is its content is current and fresh. Your comments will be picked up by the search engines – how exciting is that?

How To Get Involved With Social Media – Blogging
With a blog you can post content in the form of text and pictures and it is possible to have a two way dialogue by way of people commenting on your posts. You can have control over what comments actually appear on your pages if you manage your comments using your preferred blogging software so you can approve, delete or mark them as spam.

Blogs can be written in many styles from the very informal personal right through to a professional corporate blog. It’s important as a small business to inject some personality into your blog as your followers are trying to get to know you as well as read your material.

How To Get Involved With Social Media – Twitter
Twitter has become increasing popular over the past year or so with everyone who’s anyone Tweeting their little hearts out. Twitter is a micro-blogging site which limits the length of the comments you can post to 140 characters. It’s no go for posting large chunks of content but ideal for posting links to interesting information.

Twitter is highly interactive and users re-post other peoples comments (Tweets) if they are useful and also respond. You choose who you “follow”, i.e.: whose Tweets you read, so it is a great platform for making contacts and establishing relationships.

How to Get Involved With Social Media – Facebook
Many of us have used Facebook for personal networking for many years. But did you know you can also use if for business? Again it’s a great way to connect with people with similar interests and it’s easy to build relationships by interacting with other people in your network.

You can also create fan pages for your business and post events to advertise particular product launches.

How to Get Involved With Social Media – Linked In
LinkedIn is more of a business networking tool than strictly a social one. It is structured in such a way that your occupation and education are featured more than hobbies and interests for example. However, it works in much the same way as Facebook in that you can invite people to connect with you and join common interest groups. It also has a feature where you can recommend people so it’s great for asking for testimonials.

Comments

comments

(Visited 1 times, 1 visits today)

Leave a Reply


  • Information Pack

    Services, Prices and Packages - it's all here!

    * indicates required
  • Delegate 25 Things

    Feeling swamped but don’t know where to start?

    This free report will give you a clear idea of what you can shift from your ‘In’ tray to ours right now.

    * indicates required
  • Memberships

    UK Association of Virtual Assistants
    An accredited member of the UK Association of Virtual Assistants. The one-stop information resource for virtual assistants and their clients.
    http://www.ukava.co.uk
  • RSS Latest Blog Posts

    • Blogging Set Up and Management Service 05/20/2022
      We all know that blogging allows you to position yourself as an expert in your field and regularly keep in touch with your readers, whilst building an interactive relationship with them. So how’s your blog? Have you set one up yet, and if you have, are you posting to it regularly? Blogs are less formal […]
    • Adding In Extra Help By Hiring A Virtual Assistant 05/13/2022
      Need an extra pair of hands but can’t justify the expense or don’t want to take the risk of hiring in a new employee? Ever considered outsourcing those tasks to an experienced and professional virtual assistant? Whether you are a solo entrepreneur, a small business or a large corporation, the question often arises, should you […]
    • Kashflow Accounting Software 05/06/2022
      Your cash flow, and the effective management of it, is imperative to the financial health of your business. One of the first decisions you’ll make when starting out in any new business is what accounting software to use. At My Virtual Assistant, we deal with many different customers, using varying systems and programmes to complete […]
    • What Is Outsourcing and Why Should You Do It? 04/29/2022
      Outsourcing is a term often used in business and it is gaining popularity on the Internet as millions of web site owners discover they do not have all the tools and skills necessary to handle each and every function necessary to the efficient running of their businesses. Unlike having to recruit, interview, and take on […]
    • Writing Effective Copy for your Website 04/22/2022
      Initially writing the text copy for your website seems quite simple. You just tell them who you are, what you sell and how to contact you, right? Err, no actually. Many business websites drone on and on about when they started, what their “mission statement” is, what technology they use, blah, blah, blah. I hate […]


↑ Top