Are you spending a large amount of time each week following up with prospects or customers? Are you checking they are ok, asking for feedback, telling them about other products or services that might interest them or the special offers you are currently running?
Do you capture the contact details of the visitors to your website and include them in your regular newsletter? We all (should) spend time on a regular basis touching base and following up to ensure happy customers, increase sales and profitability. But unless you have a system in place that can do this for you, it can become a full time job.
What you need is an autoresponder system that is linked to your shopping cart and can also produce your regular newsletter. MaiChimp has all these features and allows you to automate the follow up of prospects and customers.
Now you can get prospects on your mailing list, get paid online for products and services (there’s even no need for a merchant account with your bank), send out a series of timed emails to every customer or prospect relevant to what they have purchased or shown an interest in, and send out your regular newsletter to individual groups or your entire list. And all for far less than you’d imagine.