Don’t be baffled by the terminology, podcasting is simply the production of audio content which people can download from a web page and listen to either through their computer or on an MP3 player or mobile phone.
You don’t need any special equipment or training to record and produce a podcast and it is a great way of communicating because people can listen to it at their own convenience, wherever they may be. I often listen to them during a coffee break at my desk, or download a whole series to listen to while running or on a car journey.
The real strength of podcasts is they enable you to engage in such a powerful way with your audience. People who you have never met will hear your voice and connect with you in a way that is much more compelling than simply providing the same content in written form on your web site.
So how can you go about creating first class podcasts?
1. Know your material. It probably goes without saying but if you speak about a topic that you know inside and out, such as yourself or your area of expertise, you can give people real value.
2. Know your audience. Who are you aiming your podcast at; prospects, customers or a particular sector of your audience? What level of knowledge do they already have about your subject? Do your homework and know who you are speaking to so you can gauge their expertise so that you don’t talk down to them or above their knowledge level.
Keep your eyes open next week for two more tips.
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