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Archive for the ‘Small Business Articles’


Keeping An Eye On Cash Flow 0

Posted on July 16, 2014 by Justine Curtis - My Virtual Assistant

Business advisors will tell you that one of the main reasons small businesses fail is cash flow. That is either they are not financed correctly in the first place, with sufficient funds to see them through the startup phase, or that slow paying, or worse non-paying customers are destroying the financial health of the business.

When running a solo or small business there are two main reasons given as to why collecting payments from your clients can become an issue. Firstly it may be that you are so busy doing whatever it is that you do in order to make money, that you simply lose track of who has paid and which payments are late. Secondly, particularly if you are a solo business, there can be a level of embarrassment when the only person that can call the customer asking for the invoice to be paid, is the same person who provided the service.

Whatever the reason, it is imperative that you manage your cash flow effectively or you will soon be out of business. You should have a cash flow forecast that is made up of expected receipts and disbursements for the following 3 months (as a minimum) with some room for the unexpected factored in. With this information to hand you can easily see any potential difficult spots.

Once you have put together your cash flow forecast, it’s a good idea to take a close look at the expenses part of the forecast. Look for where you can cut some costs or find alternative suppliers, and think about what items are nice to have, but not essential to your business.

With the expenses under control you must make sure that the receipt part of the equation is taken care of with an effective collection system. Whichever system you use for issuing your customer invoices, set up a system for following up late payments. Get into the habit of issuing statements and following up by email, telephone or letter depending what is appropriate for you and your business. If you are uncomfortable with this, or feel it is not an appropriate task for you, as the business owner, to perform, the team at My Virtual Assistant can do this for you.

Download our Information Pack by completing the box on the right, or contact your local team member for more information: https://my-virtualassistant.co.uk/contact-my-virtual-assistant/

Why You Should Give Away Your Expertise Part 2 0

Posted on April 11, 2014 by Justine Curtis - My Virtual Assistant

Now comes the clever part. Once you have written your article, you can of course just add it to your web site to increase the amount of content available to your readers and also hope that someone picks it up and reruns the article. However, if you then syndicate these articles to the online article directories, the benefits are twofold. Firstly, because these directories have new fresh content added to them all day every day (in the form of new articles), the search engines crawl them constantly and add the information to their search results. Ergo, your article will become indexed and will be out there for the world to see, along with your link to your web site, which in turn the search engine may follow and therefore crawl (or re-crawl) your web site.

The second benefit is that all those content hungry ezine, blog and Twitter posters also visit these sites looking for articles to reproduce. A condition of use is that your Author Tag is left intact, so again you are established as the expert to their audience, and again the search engines may index your article on their blog or web site and end up at your web site as a result of your link.

And finally, but by no means the least important of all the reasons to syndicate you articles, is that journalists often visit these sites looking for experts they can quote or interview. So how much would the free publicity be worth if you were to be quoted or have your article published in your industries top publication? Or what would it mean to your business if you were asked your opinion on your particular area of expertise on national TV?

At My Virtual Assistant, we provide an Article Distribution service that includes the syndication of your articles to online article directory web sites. All you have to do is write about your favourite topic, and we can distribute the articles across the internet providing you with lots of ongoing free publicity for years to come.

For detailed information about the latest pricing, services and packages available, please download our latest My Virtual Assistant Information Pack by submitting your details on the right >>>

Why You Should Give Away Your Expertise Part 1 0

Posted on April 09, 2014 by Justine Curtis - My Virtual Assistant

If you’re new to marketing your products or services online, one of the hurdles you will have to face is why you should give away your expertise for free? After all, isn’t your expertise what you are expecting clients to pay for? Now I’m not talking about giving away huge chunks of time for face to face consultations, or distributing products by the truck load. What I am talking about is giving away snippets of information that prove that YOU are the expert in your particular field. What we are talking about here are articles.

As you can probably imagine, there are thousands upon thousands of email newsletters or ezines, blogs, Twitter posts and web sites being produced every week, all of which need content. Most of these publishers don’t write all their own content as they couldn’t possible produce enough to keep their readers ‘fed’ on such a prolific basis. So why should you let them reproduce yours free of charge?

First of all you can demonstrate your expertise in your particular area, giving anyone who reads your article the impression that you are the expert in that particular field. This is because at the bottom of your article you can (and should) add your ‘Author Tag’ which is a short paragraph about you and your business. In this information you should include a call to action and a link to your web site, for example: “For more free Hints and Tips like these, sign up for our free monthly ezine at https://my-virtualassistant.co.uk/my-virtual-assistant-news/

Join us for part 2 of this article soon to see how to make best use of your articles.

Blogging – Are Your Talking to Your Audience? 0

Posted on March 28, 2014 by Justine Curtis - My Virtual Assistant

Blogging is a great way to position yourself as an expert in your field and regularly keep in touch with your readers, whilst building an interactive relationship with them?

Have you considered blogging?

Blogs are less formal than web sites allowing you to inject your own personality into the content. The snippets of information that you post are generally shorter than articles allowing you to post regular short pieces and links to other information your readers may find useful.

And the best news? As the content is regularly updated and ‘fresh’, search engines LOVE blogs. If you want to be found in the top of the search engines, it’s the quickest, easiest and most cost effective way to get there.

At My Virtual Assistant, we provide a Blog Set Up and Management service that includes the full technical set up of your blog. We also design and brand the layout of your blog so that it is in line with your current company logo, colours and image. Once set up you can add your own content or pass that task over to us along with the management of reader comments and subscribers.

For detailed information about the latest pricing, services and packages available, please download our latest virtual assistant information pack here

Social Networking – How’s Your Business Looking Online? 1

Posted on March 21, 2014 by Justine Curtis - My Virtual Assistant

Most of us are aware of social networking sites such as Facebook, Twitter and the rest, but did you know that there are sites for online networking for businesses too? Are you active on sites such as LinkedIn?

When a potential client ‘Googles’ your name, often the results at the top of the page will return profiles from business and social networking web sites as the search engines love their continually updated ‘fresh’ content. So how is your online profile looking?

If you haven’t got around to setting up your profiles, or have done that but have not used the sites for networking or really showcasing your area of expertise, help is at hand.

At My Virtual Assistant, we provide a Business Social Networking service that includes the full set up of your profiles showcasing you and your area of expertise on all the major business networking platforms. We will also research which ‘groups’ on these platforms you should belong to and join them on your behalf. Once set up we can manage the accounts for you, set up your own groups, respond to links requests – and make them for you, answer email, etc.

For detailed information about the latest pricing, services and packages available, please download our My Virtual Assistant Information Pack by competing the box on the right >>>

Thinking Big – Plan To Expand When Starting Your Small Business 0

Posted on March 14, 2014 by Justine Curtis - My Virtual Assistant

When you are in the setting up stages of your business, don’t forget to set everything up as though you were a large company. For example, set up various email address for different uses and don’t have all email coming to one address. You can have ‘yourname’, ‘enquiries’, ‘customer service’, ‘quotations’, etc. In the short term you can collect them all by diverting the emails to one central address, but later on when you want to set up an auto responder for a particular query, or send the handling of certain enquiries to your VA or employee, you will have already segregated the emails.

For more information about our services and how we can help you, don’t waste any more time, contact My Virtual Assistant today.

If you would like to use this Hints and Tips item you are free to do so providing that the following credit is included at the bottom of the text: “Hints and Tips provided by Justine Curtis of http://www.my-va.com

Effective Diary Management for A Less Stressful Life! 0

Posted on March 07, 2014 by Justine Curtis - My Virtual Assistant

Do you ever forget birthdays or anniversaries or leave it far too late to purchase an appropriate gift? Ever miss the school play or sports day because you’ve double booked it with a work event you can’t extricate yourself from so late in the day. Do you find yourself dashing from one end of town to the other to get to your next appointment, only to charge back to where you started from to get to the next one?

Do you think you might need to review how you handle your diary?

Do away with multiple calendars and dairies and use one diary for everything including business and personal appointments, birthdays, etc. An electronic diary works best because your virtual assistant can also update it so it is always current. You can access an electronic diary with any computer or if you are out and about using your mobile phone.

Why not give your virtual assistant instructions to alert you of any upcoming birthdays or anniversaries so you have plenty of time to find an appropriate gift, or better still, let your virtual assistant research and purchase the perfect gift on your behalf and have it wrapped and delivered for you. Why not ask them to schedule your appointments for you so they can be effectively managed to save you time, stress and travel costs. While they are managing your diary, why not also ask you VA to arrange all the associated travel arrangements and hotel and restaurant bookings?

Now wouldn’t that make you feel a little less stressed and a lot more organised?

For more information about our services and how we can help you, don’t waste any more time, contact My Virtual Assistant today.

If you would like to use this Hints and Tips item you are free to do so providing that the following credit is included at the bottom of the text:

“Hints and Tips provided by Justine Curtis of http://www.my-va.com

Virtual Assistant Tasks – General Administrative Assistant – Gifts and Cards 0

Posted on March 05, 2014 by Justine Curtis - My Virtual Assistant

Virtual assistants can undertake a whole range of business support jobs. From basic administration through to web site marketing and online business management.

Have you thought about outsourcing your…

General Administrative Assistant – Gifts and Cards

Whether they’re our friends or our customers and clients, all of us want to remember important people at special times. Provide spending guidelines and other basic information, and we can track down and send the perfect gifts, send online cards, or mail pre-signed greeting cards to everyone on your list.

For more ideas, download the free guide “25 Things You Can Delegate Today” by completing the box on the right >>>

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