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3 Top Newsletter Housekeeping Rules Part 2 0

Posted on March 04, 2022 by Justine Curtis - My Virtual Assistant

Send Messages At Reasonable Intervals

Do not use your newsletter in the same way as you would Twitter or a blog. Your subscribers have given you permission to send them information, but, if you abuse it, they will soon be sorry they did. The result will be that they will leave your list just as quickly as they subscribed to it. Send updates once or twice a month and leave it at that.

Get The Balance Right

It can be very tempting to fill each of your email newsletters with information about your latest service or product, and, indeed, your readers will be expecting to hear a certain amount of that. But, do not forget also to include some free tips or an advice spot. Giving a measured amount of free information marks you as an expert in your field, and a generous one at that.

Send Useful Information

One of marketing’s basic rules is to know your target market well. Know their interests and things about which they like to be kept informed. If you come across information that you feel would be useful to your target audience, add it to your ezine (crediting the author or source, of course). The more useful the information you provide, the more likely your readers are to stay subscribed.

Click here for more tips: http://www.my-va.com

3 Top Newsletter Housekeeping Rules Part 1 0

Posted on February 25, 2022 by Justine Curtis - My Virtual Assistant

We all know the benefits of sending out an email newsletter to our prospects and clients. In the following article we will look at some housekeeping rules which will ensure that you follow the strict etiquette of internet marketing, while presenting yourself and your business in a professional and ethical way.

Make sure your subscribers actually subscribed

There is nothing more annoying than being inundated with unsolicited sales emails. We all hate it. If you are boosting your subscriber list by adding email addresses from business cards you have picked up, trawling the yellow pages or your local Chamber of Commerce’s mailing list, your messages risk not only going straight to the junk mail folder, but also alienating people with whom you might have established good working relationships. Make sure the owner of the email address has requested that you send them information, or, at the very least, has agreed to receive it.

A ‘Double Opt-in’ System

If you use a proper email newsletter delivery service such as 1 Shopping Cart, Constant Contact, Aweber or MailChimp, your subscribers will go through what is known as a ‘double opt-in’. This means that, after submitting their email address through your website form or other link asking them to sign up for your newsletter, they will receive an email asking them to confirm their subscription by clicking on a link within it. This is key, as it stops third parties from adding subscribers without their knowledge.

Use A Proper Email Delivery System

When you first start sending out email newsletters, it is very tempting to send them using your normal email delivery service, such as Outlook. After all, it is free and already there on your desktop. However, internet service providers frown upon mass mailing, and you will find very quickly that your email address will be blacklisted and you may be banned from sending any email. There are many legitimate email newsletter delivery services available whose costs are minimal; use one to manage your mailing list.

Click here for more tips: http://www.my-va.com

Online Article Distribution and Syndication Services 0

Posted on February 18, 2022 by Justine Curtis - My Virtual Assistant

We all know that writing for your audience and getting those articles in front of new prospects is a great way of promoting your business> But sis you know that that you can use articles to improve your listings in the search engines and position yourself as a expert to contact by journalists writing about your particular field?

At My Virtual Assistant, we provide an Article Distribution service that includes the syndication of your articles to online article directory web sites. All you have to do is write about your favourite topic, and we can distribute the articles across the internet providing you with lots of ongoing free publicity for years to come.

For information visit My Virtual Assistant and download our latest Information Pack.

Online Marketing – Why Give Away Your Expertise? 0

Posted on February 11, 2022 by Justine Curtis - My Virtual Assistant

If you’re new to marketing your products or services online, one of the hurdles you will have to face is why you should give away your expertise for free? After all, isn’t your expertise what you are expecting clients to pay for?

Now I’m not talking about giving away huge chunks of time for face to face consultations, or distributing products by the truck load. What I am talking about is giving away snippets of information that prove that YOU are the expert in your particular field. What we are talking about here are articles.

As you can probably imagine, there are thousands upon thousands of email newsletters or ezines, blogs, Twitter posts and web sites being produced every week, all of which need content. Most of these publishers don’t write all their own content as they couldn’t possible produce enough to keep their readers “fed” on such a prolific basis.

So why should you let them reproduce yours free of charge?

First of all you can demonstrate your expertise in your particular area, giving anyone who reads your article the impression that you are the expert in that particular field. This is because at the bottom of your article you can (and should) add your “Author Tag” which is a short paragraph about you and your business. In this information you should include a call to action and a link to your web site, for example: “For more free Hints and Tips like these, sign up for our free monthly ezine at http://www.my-va.com

Now comes the clever part. Once you have written your article, you can of course just add it to your web site to increase the amount of content available to your readers and also hope that someone picks it up and reruns the article. However, if you then syndicate these articles to the online article directories, the benefits are two fold. Firstly, because these directories have new fresh content added to them all day every day (in the form of new articles), the search engines crawl them constantly and add the information to their search results. Ergo, your article will become indexed and will be out there for the world to see, along with your link to your web site, which in turn the search engine may follow and therefore crawl (or re-crawl) your web site.

The second benefit is that all those content hungry ezine, blog and Twitter posters also visit these sites looking for articles to reproduce. A condition of use is that your Author Tag is left intact, so again you are established as the expert to their audience, and again the search engines may index your article on their blog or web site and end up at your web site as a result of your link.

And finally, but by no means the least important of all the reasons to syndicate you articles, is that journalists often visit these sites looking for experts they can quote or interview. So how much would the free publicity be worth if you were to be quoted or have your article published in your industries top publication? Or what would it mean to your business if you were asked your opinion on your particular area of expertise on national TV?

Successful Small Businesses Keep a Close Eye on Cash Flow 0

Posted on February 04, 2022 by Justine Curtis - My Virtual Assistant

Business advisors will tell you that one of the main reasons small businesses fail is cash flow. That is either they are not financed correctly in the first place, with sufficient funds to see them through the start up phase, or that slow paying, or worse non-paying customers are destroying the financial health of the business.

When running a solo or small business there are two main reasons given as to why collecting payments from your clients can become an issue. Firstly it may be that you are so busy doing whatever it is that you do in order to make money, that you simply loose track of who has paid and which payments are late. Secondly, particularly if you are a solo business, there can be a level of embarrassment when the only person that can call the customer asking for the invoice to be paid, is the same person who provided the service.

What ever the reason, it is imperative that you manage your cash flow effectively or you will soon be out of business. You should have a cash flow forecast that is made up of expected receipts and disbursements for the following 3 months (as a minimum) with some room for the unexpected factored in. With this information to hand you can easily see any potential difficult spots.

Once you have put together your cash flow forecast, it’s a good idea to take a close look at the expenses part of the forecast. Look for where you can cut some costs or find alternative suppliers, and think about what items are nice to have, but not essential to your business.

With the expenses under control you must make sure that the receipt part of the equation is taken care of with an effective collection system. Which ever system you use for issuing your customer invoices, set up a system for following up late payments. Get into the habit of issuing statements and following up by email, telephone or letter depending what is appropriate for you and your business. If you are uncomfortable with this, or feel it is not an appropriate task for you, as the business owner, to perform, the team at My Virtual Assistant can do this for you.

Download our Information Pack or contact your local team member for more information: http://www.my-va.com

What Is Social Media and Why Is It Important to My Business? 0

Posted on January 28, 2022 by Justine Curtis - My Virtual Assistant

We’ve all heard the phrase social media, but what actually is social media and how can you use it to help your business?

In short, social media is a term that encapsulates a number of online communication platforms which make it easy for people to not only publish their own news and views but also comment on that posted by others.

Why Is Social Media Important?
Social Media has provided everyone with a platform to air their opinions, views and grievances with anyone around the world. People who use Social Media often become highly influential and are seen as experts in their own sphere and can develop large audiences around their area of interest.

Communities of like-minded people are forming around common interests over the Web regardless of where they are based in the world because the regular restrictions of geographical locations do not apply.

How Can Social Media Help My Business?
There are various social media platforms you can use to deliver messages to your readers and followers which we’ll look at through the remainder of this series. But before embarking on any marketing activity, it’s important to know why it’s useful.

Social media is instant so your messages can be delivered as they happen, and most importantly, it’s interactive, you are actually inviting comment and suggestion. Of course the most important point to remember is that the search engines love social media is its content is current and fresh. Your comments will be picked up by the search engines – how exciting is that?

How To Get Involved With Social Media – Blogging
With a blog you can post content in the form of text and pictures and it is possible to have a two way dialogue by way of people commenting on your posts. You can have control over what comments actually appear on your pages if you manage your comments using your preferred blogging software so you can approve, delete or mark them as spam.

Blogs can be written in many styles from the very informal personal right through to a professional corporate blog. It’s important as a small business to inject some personality into your blog as your followers are trying to get to know you as well as read your material.

How To Get Involved With Social Media – Twitter
Twitter has become increasing popular over the past year or so with everyone who’s anyone Tweeting their little hearts out. Twitter is a micro-blogging site which limits the length of the comments you can post to 140 characters. It’s no go for posting large chunks of content but ideal for posting links to interesting information.

Twitter is highly interactive and users re-post other peoples comments (Tweets) if they are useful and also respond. You choose who you “follow”, i.e.: whose Tweets you read, so it is a great platform for making contacts and establishing relationships.

How to Get Involved With Social Media – Facebook
Many of us have used Facebook for personal networking for many years. But did you know you can also use if for business? Again it’s a great way to connect with people with similar interests and it’s easy to build relationships by interacting with other people in your network.

You can also create fan pages for your business and post events to advertise particular product launches.

How to Get Involved With Social Media – Linked In
LinkedIn is more of a business networking tool than strictly a social one. It is structured in such a way that your occupation and education are featured more than hobbies and interests for example. However, it works in much the same way as Facebook in that you can invite people to connect with you and join common interest groups. It also has a feature where you can recommend people so it’s great for asking for testimonials.

Press Releases – What’s Your News? 1

Posted on January 21, 2022 by Justine Curtis - My Virtual Assistant

We all love free publicity and nothing will get you more exposure in the media than a well written and syndicated press release. A well targeted release can showcase your business to your chosen target market and present you as the credible expert in their field.

But what should be in the perfect press release? Who should you send it to and how can you make it interesting enough to get it published?

Press releases need to be relevant and interesting. They need to capture not only the attention of the reader but, if you are looking for inclusion in a printed publication or for your release to be picked up by bloggers and Tweeters, they need to appeal to editors, webmasters and social networking fans.

How is what you have to say relevant to what’s going on in the news today? What angle or spin can you put on your story to make it current and ‘of the moment’?

If you’re at a loss as to where to start, relax, we can do it all for you.

At My Virtual Assistant, we provide a Press Release Creation and Submission service that includes a press release created to promote your business and submitted to online press release web sites.

For detailed information about the latest pricing, services and packages available, please visit My Virtual Assistant to download our latest information pack.

Events and Travel Planning – Event Planning and Organising 0

Posted on January 14, 2022 by Justine Curtis - My Virtual Assistant

Whether it’s a meeting, conference or personal party, many find that planning a large event can be a daunting task. Sourcing vendors, screening proposals, and checking references and credentials can be  incredibly time-consuming.

Don’t let the planning process outweigh the excitement of your event. Give us some general guidelines like cost, number of guests, and your basic preferences, and we’ll create a short-list of venues and vendors or even make the arrangements for you.

For more information about our services and how we can help you, don’t waste any more time, My Virtual Assistant today.

Social Networking for Your Business 0

Posted on January 07, 2022 by Justine Curtis - My Virtual Assistant

Most of us are aware of social networking sites such as Twitter, Facebook, Instagram and the rest, but did you know that in addition to those that have been traditionally used for social purposes, there are sites for online networking for businesses too? Are you active on sites such as LinkedIn?

When a potential client ‘Googles’ your name, often the results at the top of the page will return profiles from business and social networking web sites as the search engines love their continually updated ‘fresh’ content. So how are your online profiles looking?

If you haven’t got around to setting up your profiles, or have done that but have not used the sites for business networking or really showcasing your area of expertise, help is at hand.

At My Virtual Assistant, we provide a Business Social Networking service that includes the full set up of your profiles showcasing you and your area of expertise on all the major business networking platforms*. We will also research which ‘groups’ on these platforms you should belong to and join them on your behalf. Once set up we can manage the accounts for you, set up your own groups, respond to links requests – and make them for you, answer email, etc.

For detailed information about the latest pricing, services and packages available, please visit My Virtual Assistant to download our latest information pack.

Events and Travel Planning – Presentation Preparation 0

Posted on December 17, 2021 by Justine Curtis - My Virtual Assistant

Creating a compelling and interesting PowerPoint presentation can be a challenge. At My Virtual Assistant, we have the right tools and techniques to make your slides attractive and keep your audience engaged while making the maximum impact possible.

Whether you’re presenting to a networking group or an important client, make sure your presentation looks great and functions perfectly.

For more information about our services and how we can help you, don’t waste any more time, My Virtual Assistant today.

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