A ‘Double Opt-in’ System If you use a proper ezine delivery service such as 1 Shopping Cart, Constant Contact, Aweber or Vertical Response, your subscribers will go through what is known as a ‘double opt-in’. This means that, after submitting their email address through your website form or other link asking them to sign up … Read more
We all know the benefits of sending out an email newsletter to our prospects and clients. In the following article we will look at some housekeeping rules which will ensure that you follow the strict etiquette of internet marketing, while presenting yourself and your business in a professional and ethical way. Make sure your subscribers … Read more
We all know that writing for your audience and getting those articles in front of new prospects is a great way of promoting your business. But did you know that that you can use articles to improve your listings in the search engines and position yourself as a expert to contact by journalists writing about … Read more
If you’re new to marketing your products or services online, one of the hurdles you will have to face is why you should give away your expertise for free? After all, isn’t your expertise what you are expecting clients to pay for? Now I’m not talking about giving away huge chunks of time for face … Read more
Business advisors will tell you that one of the main reasons small businesses fail is cash flow. That is either they are not financed correctly in the first place, with sufficient funds to see them through the start up phase, or that slow paying, or worse non-paying customers are destroying the financial health of the … Read more
LinkedIn is more of a business networking tool than strictly a social one. It is structured in such a way that your occupation and education are featured more than hobbies and interests for example. However, it works in much the same way as Facebook in that you can invite people to connect with you and … Read more
Many of us have used Facebook for personal networking for many years. But did you know you can also use if for business? Again it’s a great way to connect with people with similar interests and it’s easy to build relationships by interacting with other people in your network. You can also create fan pages … Read more
Twitter has become increasing popular over the past year or so with everyone who’s anyone Tweeting their little hearts out. Twitter is a micro-blogging site which limits the length of the comments you can post to 140 characters. It’s no go for posting large chunks of content but ideal for posting links to interesting information. … Read more
With a blog you can post content in the form of text and pictures and it is possible to have a two way dialogue by way of people commenting on your posts. You can have control over what comments actually appear on your pages if you manage your comments using your preferred blogging software so … Read more