When you are in the setting up stages of your business, don’t forget to set everything up as though you were a large company. For example, set up various email address for different uses and don’t have all email coming to one address. You can have ‘yourname’, ‘enquiries’, ‘customer service’, ‘quotations’, etc. In the short … Read more
1. Ask telephone callers if you can add them to your newsletter list. If they have enquired about any of your products or services, they are a prospect and won’t mind your keeping in touch in this unobtrusive way. 2. Collect business cards and email each one asking for permission to add them to your newsletter list. … Read more
1.Consider a popup window which appears when a visitor leaves your web site. Ask for their email address so you can keep in touch – make sure it links to information telling them about your privacy policy, how to opt out and how often you will contact them. 2. Include a Forward to a Friend link … Read more
1. Join your local Chamber of Commerce and email the member list (if it’s opt-in) about your services with a link to sign up to your newsletter. Again, don’t just add everyone to your newsletter list but introduce yourself by email and ask if they would like to subscribe. 2. Run a joint venture with a complimentary … Read more
We all need to fill our marketing funnel with the contact details of potential clients and referrers of our business services. The following article gives you some ideas about how to collect contact details, and in particular email addresses, so that you can begin to build relationships with your prospects. 1. Put an offer on … Read more
Make Unsubscribing Easy If someone wants to leave your mailing list, there is no point trying to hold on to them; they have already made the decision not to buy from you. To give one last professional impression of your business, you can at least make unsubscribing from your list easy and straightforward. It is … Read more
Tell Your Readers What To Do So, do you want them to go to your website to read the rest of the articles, or download something for free? Do you want them to purchase a product or service? If so, give them a reason to do it now rather than later, and provide a link … Read more
Invite Interaction Do not forget to ask your readers for their comments, questions or future topics they would like to see covered. The whole point of writing an ezine or newsletter is to build a relationship with your prospects and invite further interaction. You want them to take the next step by picking up the … Read more
Send Useful Information One of marketing’s basic rules is to know your target market well. Know their interests and things about which they like to be kept informed. If you come across information that you feel would be useful to your target audience, add it to your ezine (crediting the author or source, of course). … Read more
Get The Balance Right It can be very tempting to fill each of your ezines with information about your latest service or product, and, indeed, your readers will be expecting to hear a certain amount of that. But, do not forget also to include some free tips or an advice spot. Giving a measured amount … Read more